My father was a successful small businessman, so I personally have had a life of relative privilege because of the financial circumstances of my family. I've always felt an obligation to try to use that privilege responsibly. In addition, filmmakers are very fortunate here in Canada, with (diminishing) public funding available to us and editorial freedom.
My overriding objective in making The Corporation was to challenge conventional wisdom about the role of the corporation in society, to make the commonplace seem strange, to alienate viewers from the normalcy of the dominant culture, allowing them to gain a critical distance on the corporations and the corporate culture that envelop us all.
When it comes to the fate of the Earth, I don't believe in legitimizing destructive forces by validating their perspective in a "balanced" TV-style journalism format. But I am interested in and, frankly, fascinated by the advocates of economic globalization and corporate dominance. It is essential, in a program of corporate literacy, to hear from them, and to understand their perspective. Reform comes from within as well as without, which is why The Corporation also tries to expose the institutional constraints many good people working inside big corporations struggle with.
-- Mark Achbar
No comments:
Post a Comment